Instrumentation & Automation
Advertising in the Instrumentation & Automation
Advertising in the Instrumentation & Automation
On this site and in the Instrumentation & Automation application, ads of manufacturers of products of automation and measurement equipment, software, services can be placed. This is an ideal advertising platform for producers (advertisers) of this type of goods and services.
Benefits
- 100% focused audience of program users. The Instrumentation & Automation application is used daily by thousands of specialists in the field of instrumentation and automation, process control, metrology and related professions. The developed desktop Windows and Android-version for smartphones and wearable devices allow users to use the program at any time and in any place. The usefulness of the content provided by the program, the large number and interest of the audience guarantee to the advertiser that the material provided will be reviewed only as desirable for specialists.
- No importunity of advertising. No need for bright, flashing banners - ads will be sure to review when users navigate through the application menus. Advertisements can be organically included in the user interface at the compiled code level where they are relevant, which will not cause a negative reaction from the user, but on the contrary will cause interest to get acquainted with the proposed information widening the horizon. Two levels of integration of ads with a programming interface are offered: a direct link to the advertiser's site and a link to the intermediate information embedded in the program code (advantages and disadvantages are discussed below).
- Ad blockers do not work. In contrast to the contextual advertising of well-known companies placed on WEB pages, which are increasingly blocked not only by ads blockers, but also by the browsers they develop, advertisements can not be blocked in the Instrumentation & Automation application.
- General satisfaction.
- Advertiser guaranteed to get an interested audience with a huge coverage of specialists in the field of instrumentation and automation, process control, metrology and related areas.
- The user has the opportunity to familiarize himself with the advertiser's announcement, expand his knowledge and return to the advertisement of interest at any time, as it will not disappear anywhere within the agreed time.
Where to advertise
- The Instrumentation & Automation application WEB site
Advertising can be placed on any page of the site of the program of «Instrumentation & Automation» in the form of a banner, links for a period of 1 to 6 months with the possibility of renewal.
- Benefits. Quick placement, relatively low cost.
- Disadvantages. On the WEB site most often come new users, sometimes random. The overwhelming majority of specialists have an established Instrumentation & Automation application on their smartphones or computers and they do not have a special need to browse the site on the Internet.
- Home page of the Windows version of the Instrumentation & Automation application
When you start the Windows version of the Instrumentation & Automation application, the initial HTML page is always displayed first, with information about the current version, contacts, etc. In the future, you can return to this page from the first item in the tree menu. Information on the page when the computer is connected to the Internet is updated every 3 days.
Manufacturer / advertiser can place their ads in these locations in Figure 1 - 3. It can be placed both text and banner ads with a link leading to the site of the advertiser or any contact information.
Advertising is placed for a period of 1 to 3 months with the possibility of renewal.
- Benefits. Quick placement, relatively low cost.
- Disadvantages. The desktop Windows version of the Instrumentation & Automation application uses approximately 10 times less number of users than on Android smartphones / tablets. True, it is worth noting among the users of this version a significant percentage of people who make the decision.
- In the user interface Android versions of the Instrumentation & Automation application
The Android version of the Instrumentation & Automation application is the most common. Tens of thousands of installations. Advertisements can not be missed and you can return to them at any time. At the same time, their implementation is the most labor-intensive for the developer, so the cost of placement is higher than that of the previously described methods. The implementation takes place only in a certain period agreed upon with the advertiser when a new version of the program is released. There are several variants of placement with different efficiency and cost of placement. They can be grouped:
- By placement:
- In thematic lists, which are most appropriate for the nature of the advertisement being posted.
- The special menu «Partners», designed exclusively for advertisers, as well as anywhere in the lists of documentation, it is also desirable to be suitable in the sense. The cost of this type of ads is lower than the previous one.
- By implementation:
- External link to the advertiser's site.
- Jump to a specially created annotation-information static card characterizing the advertiser, where his contact information can be indicated, a brief overview of the field of activity, etc. This way of integration has more advantages over the previous one, but the implementation is more complicated and the cost is higher.
- Link to the advertiser's site in the thematic list
The advertiser can order placement of an advertising link leading to a certain site in the thematic list, which, in the opinion of the advertiser, is close to the subject matter of the advertised advertisement.
In the figure, as an example, a list of calculated parameters of temperature sensors, in particular thermocouples, is shown where a certain company «Thermocouples» places a link to its site with products that are close in scope. The link is displayed in a classic form and the user of the Instrumentation & Automation application understands that clicking on the link will be redirected to the site in the online browser.
- Benefits. Identity, emphasize the link to the advertiser.
- Disadvantages. Usually people are reluctant to switch to external sites for no particular reason, especially from mobile devices, because they expect that the site can be heavy (slow-loading) and not adapted for viewing on smartphones or tablets.
- Switch to the advertiser's card in the thematic list
The advertiser can order advertising in the thematic list, in the form of a transition to a static card created by the developer, which can contain any information about the advertiser and a link to the corresponding site.
In the figure, as an example, a list of calculated parameters for temperature sensors, in particular thermocouples, is shown where a certain company «Thermocouples» places a transition to an advertising card with a description of the company, contacts and a link to the company's website. The card opens quickly, without the Internet. The user of the Instrumentation & Automation application is sure to get acquainted with the proposed information at least out of curiosity, since the transition and the return to the list are instant.
- Benefits. Identity, emphasize the link to the advertiser. Guaranteed viewing by all specialists who have installed the program.
- Disadvantages. Higher cost of placement in comparison with the previous example.
- Link to the advertiser's site in the «Partners» list or in the documentation list
An advertiser can order placing an advertising link leading to a specific site in the «Partners» list or any documentation that the advertiser thinks is most appropriate.
In the figure, as an example, a list of user's documentation is shown where a certain company «Thermocouples» places a link to its website with products that are similar in scope. The link is displayed in highlighted color and in addition, there is an Internet icon on the right, from which the user of the Instrumentation & Automation application concludes that by clicking on the link it will be redirected to the advertiser's site in the online browser.
- Benefits. The cost is lower than a similar link in the program thematic list.
- Disadvantages. Usually people are reluctant to switch to external sites for no particular reason, especially from mobile devices, because they expect that the site can be heavy (slow-loading) and not adapted for viewing on smartphones or tablets.
- Switch to the advertiser's card in the «Partners» list or documentation
The advertiser can order advertising in the «Partners» list or any documentation list, as a jump to a static card created by the developer, which can contain any information about the advertiser and a link to the relevant site.
In the figure, as an example, a list of user's documentation is shown where a certain company of «Thermocouples» places a jump to an advertising card with a description of the company, contacts and a link to the company's website. The card opens quickly, without the Internet. The user of the Instrumentation & Automation application is sure to get acquainted with the proposed information at least out of curiosity, since the jump and the return to the list are instant.
- Benefits. The cost is lower than a similar link in the program thematic list. Guaranteed viewing by all specialists who have installed the program.
- Disadvantages. Higher cost of placement in comparison with the previous example.
Getting Started
If you decide to advertise, first contact us, specifying the kind of the advertisement being posted, the place (see above), and the placement period. Any wishes, recommendations can be accepted. We will contact you to discuss all the details.
Cost and payment
The cost of advertising depends on the current situation, the way of placement and many other factors discussed during the correspondence.
Payment can also be made in various ways, specified in the course of correspondence. Below is the PayPal form, as one of the possible. It can be used only when the clarification of all agreements and the payment amount.